About Edwards Digital
Edwards Digital is a small, human-centered design studio in Eindhoven, built for businesses that want to show up online with personality and purpose. The company is owned and operated by Hannah Edwards, an American designer who moved to the Netherlands and rebuilt the studio in its current form in 2025. While Edwards Digital is new to Europe, the business itself has existed for three years, and Hannah has been doing professional design and marketing work for more than a decade. The foundations of this studio began all the way back in 2008, when she was first hired to create artwork professionally, while still in high school.
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We design websites, brands, and logos, and we also create a wide range of graphic design pieces. That includes social media graphics, brochures, flyers, business cards, invitations, and signage. Our style leans bold, playful, and modern, but every project is shaped by the personality of the client. The goal is not to force anyone into a template. The goal is to build something that feels honest and expressive.
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Our main clients are small business owners who want to get online, sometimes for the first time. We work with many entrepreneurs who are here in the Netherlands on the DAFT visa, but we also work with clients around the world. Being expats ourselves gives us a unique perspective, and we understand what it feels like to build a business from the ground up in a new place.
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Edwards Digital is a collaborative studio. Hannah leads the design work and partners with subcontractors and vendors when needed, which means each project has the right skills behind it. No two projects are the same, so the team changes based on what each client needs.
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Above all, we design with our values at the center. Everything we create holds onto authenticity, innovation, and joy. We believe good design should feel personal, intentional, and a little bit magical. Our goal is to build digital spaces that reflect real people, real stories, and real businesses, without losing the warmth of human creativity.
Our Vision:
To create a more human, expressive, and intentional digital world.
Edwards Digital in the Era of AI Design
We believe design should feel like it was made by real people for real people. It should have personality, clarity, and heart.
Technology is powerful, and we believe that AI can be a helpful tool at times. We use it occasionally to speed up small tasks or gather quick ideas. AI is likely here to stay, and we believe that adapting to the modern world is vital. Still, we try to keep that to a minimum because the heart of good design is human connection. A computer can offer suggestions, but it cannot understand your personality, your humor, or the story behind your business the way real people can.
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We believe digital spaces should feel personal rather than generic. Websites should speak in a recognizable voice, and logos should feel handcrafted. Brands should have texture, character, and honesty. Our job is to take what makes you unique and turn it into design that feels expressive and intentional, something that feels alive instead of automated.
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At Edwards Digital, design is a conversation. We collaborate, we learn what matters to you, and we build something meaningful together. AI may sit quietly in the background as a tiny helper, but the creativity, decisions, and storytelling come from humans.
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A digital world with more soul, more feeling, and more humanity is our goal.
Our Core Values
Authenticity
We stay true to who we are, enabling us to create work that truly reflects your brand. By understanding our own identity, we can better understand yours, helping us discover exactly what your brand needs to stand out.
Innovation
We strive to stay ahead of the curve and keep up with the latest trends, while thinking outside the box and pushing for innovation, ensuring your brand and content are always fresh, unique, and impactful.
Joy
We approach everything we do with joy and enthusiasm, bringing a positive energy that infuses our work and interactions. By embracing a joyful mindset, we create an environment that inspires creativity and cultivates meaningful connections.
Hannah Edwards
Owner and Principal Designer
Edwards Digital is led by Hannah Edwards, an artist and designer with a long, winding story. She was born in Wisconsin and spent her childhood moving across the United States. She lived in Texas, Oregon, California, and North Carolina, often in several cities within each state. Constant change became normal, and it shaped her love for culture, people, and creativity.
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Art was her anchor through all of it. As a kid, she entered and won art competitions. She designed school bookmarks and T-shirts, and she spent most of her time drawing, painting, and making things. In high school, she joined the yearbook team and discovered digital layout and design software. That moment made everything click. Design was not just art. It was storytelling with structure and purpose. It became the path she wanted.
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Hannah studied art at Cal Poly Humboldt before transferring to California State University, Chico, where she earned a Bachelor of Arts in Studio Art. Her work focused on photography with a strong foundation in digital and graphic design. She later spent a year studying abroad in Germany, which expanded her world again and added another layer to her creative perspective.
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Today, she lives in Eindhoven in the Netherlands with her husband, Jacob, and their two children, William and Violet. They moved for a better future, better opportunities, and a safe, happy environment for their kids. The Netherlands consistently ranks as one of the best places in the world for children to grow, and it felt like the right choice.
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She is quirky, curious, forgiving, and often late to things. She is a thoughtful, creative, and committed designer, and she is honest about being a little messy in the background. The systems are still a work in progress, but the work she delivers is personal, intentional, and high quality. The values of authenticity, innovation, and joy are not branding language. They are personal values, and they shape how she designs and how she treats people.
