About Edwards Digital
Edwards Digital is a small branding studio for businesses with personality. The kind that don’t fit neatly into templates and don’t want to.
​
I work with people who are serious about what they’re building and care about being understood, not neutralized. Businesses where the craft, culture, or community actually matters, and generic branding would do real damage.
​
My focus is understanding. How a business works. Who it’s for. Where the disconnect is between what’s being built and how it’s perceived. That understanding is what guides both strategy and design. Without it, branding is just decoration.
​
I don’t design to follow trends or smooth things out. I design to clarify what’s already there and make it legible to the right people. The goal isn’t mass appeal. It’s recognition.
​
The studio is intentionally small. I lead every project and collaborate selectively when the work calls for it. That keeps the process focused and the decisions deliberate.
Vision
To create a more human, expressive, and intentional digital world.
Core Values
AUTHENTICITY
Authenticity means building brands from the inside out. I start with how a business actually operates, communicates, and shows up in the world, then translate that into a clear, intentional identity. When a brand is grounded in what’s real, it’s easier to trust, easier to recognize, and easier to grow.
INNOVATION
Innovation is knowing how to evolve. I pay attention to trends, tools, and new technology, and I’m not afraid to use them when they serve the brand. The result is work that feels current and expressive, without sacrificing clarity, longevity, or identity.
JOY
Joy is the space for expression and personality. When a brand fits the person behind it, the energy comes through naturally. That sense of ease and confidence makes the brand feel alive and helps the right people connect with it quickly.
Hannah Edwards
OWNER AND DESIGNER
Edwards Digital is led by Hannah Edwards, an artist and designer shaped by constant change. Growing up across different places and cultures made her deeply attentive to how people communicate, express identity, and build community. That awareness is central to how she approaches branding.
​
Art has always been the through line. What began as making things turned into design once structure and strategy entered the picture. Design became a way to tell stories clearly, not just visually, but intentionally.
​
Hannah’s background in studio art and photography informs her approach to branding. She thinks in systems, composition, and meaning, balancing creative instinct with strategic clarity. The goal is never decoration. It’s recognition.
​
Now based in the Netherlands, she runs Edwards Digital as a focused, independent studio. She works closely with each client, values thoughtful collaboration, and takes on a limited number of projects at a time so the work stays personal and deliberate.
​
Her values of authenticity, innovation, and joy aren’t branding language. They’re personal standards, and they show up in how she designs and how she works with people.
