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Brand Metamorphosis

A complete brand identity and website Takeover for service businesses ready to stop playing it safe and start getting chosen.

"Hannah didn't just do the job. She showed up with urgency, integrity, and a level of excellence and artistry that is incredibly rare."

Deb Berman
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You’ve outgrown your brand.

 

You know it. The logo you made when you launched, the website you threw together to seem legit, the Instagram that could belong to anyone in your industry. It got you here. But it’s not going to get you further.

 

You’ve been posting every day hoping the algorithm saves you. You’re getting emails that don’t lead to sales. You’ve been undercharging because your online presence doesn’t back up higher prices. You’ve been getting price shoppers, tire kickers, and people who ghost after the first message.

 

Your work isn’t the problem.

Your brand just isn’t doing its job.

The Brand Metamorphosis can fix that.
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Brand Metamorphosis is

a total takeover.

 

Everything rebuilt from the ground up so your brand finally catches up to the current, expert version of you.

 

No more watering yourself down to seem professional. No more hiding the weird parts because you think clients won’t take you seriously. No more looking like a safe, generic version of a business that is anything but.

 

After your metamorphosis, your brand will look, sound, and feel like the real you. The you your clients already love but strangers can’t see yet.

 

Everything consistent, from your website to your socials to the business card you hand someone at an event. And because it’s actually you, it attracts the right people and repels the wrong ones without you having to perform or convince anyone.

 

The right clients will not just purchase from you. they'll enter your brand universe, And they'll never want to leave.

How it works

1. Inquiry

 

Inquire to tell me all about your business dreams and I'll get back to you within 48 hours.  No awkward discovery calls here! Once we settle on a plan, you'll sign the contract, pay your first invoice, and we lock in a start date.

2. Discovery

 

We start with an audit of your current brand and website to learn what's working and what's not. I send you a questionnaire that digs into who you are, who your dream clients are, and what makes your business different. This info is the foundation for everything I build.

3. Strategy
 

I research your industry, your competitors, and your audience. Then I work with you to build your positioning, brand description, target client profile, and messaging. You approve it before I design anything.

4. Brand 
 

Using everything we've built so far, I develop your visual identity starting with either a mood board or an initial concept. You give feedback, I refine, and we finalize your complete brand.

5. Website
 

You'll complete a new questionnaire, this time focused on your website content and goals. I build out the structure and copy first, then design. You see a full draft before anything goes live.

6. Socials
 

I design profile pictures, headers, and highlight covers for every platform you use, plus 3-4 content templates for each of your messaging pillars. You get a strategy guide so you always know what to post and how to sell.

7. Launch
 

I walk you through everything on a video call so you know how to use your brand, website, and social templates. Final files delivered, including detailed info on how to use it all across every platform.

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Kellin has been doing hair for 17 years.

 

She’s taught at multiple cosmetology colleges. She specializes in precision cuts, vivid color, and dimensional blonding, and she’s genuinely one of the best at what she does. But you’d never know it from looking at her business.

 

She tried going out on her own about 10 years ago. It didn’t stick. Not because she wasn’t good enough, but because she didn’t have the brand to back it up. So she went back to working for someone else, doing commercial cuts that paid the bills but never let her do the work she’s actually known for.

 

Sound familiar?

She came to me ready to try again. This time, we built it right.

 

We created a brand that matches her skill level, a website that attracts the clients she actually wants, and a launch that made her business feel real from day one. She’s not stuck doing crappy cuts for someone else’s profit anymore.

 

Now, she’s booked with clients who come to her specifically for what she does best.

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What Kellin has to say:

“She was able to organize and bring out the aspects of my personality that I wanted to portray through the branding so perfectly. I feel like I can take on the daunting task of running my business and professional social media accounts with style and a cohesive vision.

I’m so in love with the results!”

Kellin Sharp

Kellin Sharp Studio

What's included...

Full logo suite

Primary logo, secondary logo, submark, favicon, and a custom wordmark. You need every single one so your brand shows up consistently whether it’s on a billboard, a business card, or a 16px browser tab.

 

Visual identity system

Refined color palette, typography suite, and custom illustrations or icons. This is the visual language that makes everything you put out look and feel like you, even when you’re not the one designing it.

 

Brand strategy

Positioning, brand description, target client profile, messaging pillars, and a voice and tone guide. This is the DNA of your entire brand. You approve it before I design a single thing, because everything I build comes from here.

 

Custom website

A strategy-led, conversion-focused website designed and built on Wix, with copywriting included. Every page is built to sell for you, so the right people feel it the second they land. 

 

Social media

Profile pictures, Facebook covers, LinkedIn banners, and Instagram highlight covers. 3 pinned posts that introduce your brand world the moment someone hits your profile, plus 3 content templates and a strategy guide so you always know what to post and you stay on-brand.

 

Branded touchpoints

Business cards, thank you or gift cards, stickers, tote bags, or whatever your business actually needs. The pieces that make people remember you after the screen is off.

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TIMELINE: 5-8 weeks

​INVESTMENT: €1,000/month for 5 months

(pay-in-full option available)

You’re already great at what you do. Your clients know it. But the world doesn’t.

 

You’ve been building something incredible inside a cocoon that nobody can see through.

 

Brand Metamorphosis is how you spread your wings and fly.

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Limited spots. I take on a handful of clients at a time so every project gets my full attention.

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This is for you if...

  • You run a service-based business and you’re tired of looking like everyone else in your industry

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  • You’ve got the skills, the personality, and clients love you once they find you, but you struggle to find new ones

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  • You’re past the “this is good enough” stage and ready for something that works as hard as you do

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  • You’re tired of masking your real personality in your business and you want clients who just get it

This is NOT for you if...

  • You want something cheap, fast, or just "good enough" instead of something that fits you specifically

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  • You’re looking for a Canva logo and a template website you can set up this weekend, not a brand and website you can grow with

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  • You’re not open to trusting someone else’s creative vision

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  • You just want to look “professional” instead of actually looking like you

Still have questions?

You've been settling for something meh.

Your business deserves better. You deserve better.

Ready to stop blending in? 

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Edwards Digital welcomes humans of all gender identities, sexual orientations, races, religions, sizes, neurotypes, and abilities. 

Located in Eindhoven, Netherlands

KVK-number: 98086820

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