Bridge the Gap and Learn With Me
BRANDING, SOCIAL MEDIA, WEBSITE
ABOUT
Bridge the Gap & Learn With Me is founded by Lizzie Bate, a former schoolteacher turned expat education consultant based in the Netherlands. Lizzie helps expat families, primarily American and British parents relocating to the Netherlands with children aged 4 to 14, navigate the Dutch education system, choose the right school, and support their child's emotional and academic transition with confidence. What sets her apart is her child-focused approach. Where most consultants in this space speak to anxious parents, Lizzie speaks to the whole family, keeping the child's experience at the center of everything.
THE CHALLENGE
Lizzie had built something real but was held together with DIY branding, a website she'd pieced together herself, and a social media presence she was managing alone on top of everything else. It was overwhelming, and it wasn't fully connecting with the families she wanted to reach. She needed more time to actually do her work, not chase the details of a brand that didn't quite feel like hers yet.
THE SOLUTION
We started with strategy, mapping out her exact target audience and taking a close look at the competition. What became clear immediately was that Lizzie's positioning was genuinely unique, and the brand needed to reflect that rather than blend into the crowded expat services space.
The visual identity was built around a specific feeling: the warm, safe, slightly nostalgic sense of what education looked like to American and British parents who grew up in the 80s and 90s. A vintage scholastic color palette, organic and friendly but clean and structured, designed to feel like a comfortable landing place for families in the middle of a stressful transition.
We paired that with a conversion-focused website built around her unique positioning and a social media growth strategy to keep her visible and consistent without pulling her away from the work she actually loves.
Lizzie now has a brand she's proud to share, a website that's easy to use and explain, and a clearer sense of how everything connects. She's ecstatic, and honestly so are we.
GALLERY
