GTFO Tours
BRANDING, SOCIAL MEDIA
ABOUT
GTFO Tours is a founder-led social enterprise run by Bethany Quinn and Jana Sanchez, two Americans who built lives in the Netherlands and now help others do the same. Through relocation coaching, consulting, and guided tours, they walk Americans through the overwhelming complexity of moving abroad, covering visas, housing, logistics, and community, and turning what feels impossible into something clear, supported, and actually doable. This isn't a faceless service. It's two people who have lived the experience and built something to make it easier for everyone who comes after them.
THE CHALLENGE
Edwards Digital started working with GTFO Tours on social media first, and it quickly became clear that DIY branding was making the job harder than it needed to be. Inconsistent visuals, no clear direction, nothing that matched the professionalism and trust the business needed to earn. GTFO Tours helps people make life-changing decisions and their brand had to reflect that. It needed to feel premium and credible without being cold or inaccessible. Trust was everything, and the brand wasn't delivering it yet.
THE SOLUTION
We started over properly, with serious strategy. Having managed their social media first gave a unique advantage, a front row seat to what their audience was actually responding to before a single design decision was made. We researched the psychology of their clients, studied the market, and looked closely at the competition before touching anything visual.
The result is a brand that feels exactly like Bethany and Jana: clean, modern, and professional, but warm and approachable in a way that makes a scary decision feel possible. Premium without being out of reach. Credible without being cold. Authentic to two intelligent, sassy, deeply experienced women who built something genuinely worth trusting.
The rebrand rolls out next month. They're ready.
GALLERY
