Inner Rising
BRANDING, WEBSITE, SOCIAL MEDIA
ABOUT
Inner Rising is a counseling and coaching practice built for the people most therapy spaces have historically failed. Founded by Ryn, a licensed counselor with lived queer and trans experience, Inner Rising serves LGBTQ, polyamorous, neurodivergent, and gender expansive individuals and polycules who want support that actually reflects their reality. Offering counseling to Oregon residents and coaching worldwide, the practice centers on identity, relationships, communication, intimacy, and personal growth, approached with warmth, honesty, and zero judgment. Inner Rising exists as a genuine alternative to systems that misunderstand the communities it serves.
THE CHALLENGE
Ryn was relocating to the Netherlands and needed to launch a business that could serve both local and global clients. As a licensed Oregon counselor expanding into coaching, they needed a brand that could hold the full scope of what Inner Rising was becoming, including a new group coaching program, while feeling immediately authentic and trustworthy to a community that has every reason to be careful about who they let in.
THE SOLUTION
We built a brand that feels like Ryn: playful, grounded, and deeply human. The visual identity draws heavily from the Oregon forest, nature, mushrooms, pine trees, and the freedom of the Pacific Northwest landscape, filtered through a 70s inspired lens that nods to free love, liberation, and a slightly groovy sense of ease. Purple and green anchor the palette, funky and fresh without being loud.
GALLERY
